This identity section of the site showcases some of the many logos that mixdesign has had the privilege to create. These clients allowed us to observe their businesses behind the scenes, engage in their planning process and witness the ways they attack challenges. We do not take lightly the opportunity to help entrepreneurs plan, larger companies reinvent and not-for-profits expand.
Mixdesign truly excels when we utilize our entire teamís skills to bring a brand look and story to life. Our original discipline of print design is where the company began in 2002. It is our passion to create a name, look, icons, illustration and most importantly the logo development that best suit your project. Equally important is the ability to roll out that identity. Our team excels in the ability to creatively merge the ideas of your partners, board, operators and visionaries into one cohesive visual presentation and impactful rollout. With the guidance of your strategy we launch the brand identity through any or all of the following outlets: merchandise, promotional, point of sale, packaging, events, outdoor, print, video, radio.
Mixdesign has teamed up (and brought under our roof) Architect, Bryan Van Ryn to lead architectural projects for our clientele. These services include all traditional architectural work, land planning, design development, construction documentation, programming, bidding and negotiation with the benefit of a built in interior design and branding team.
We're going to have to answer this question with a question: "Why wouldn't a company want their architect to be thinking about their brand experience with interior designers, brand developers, research and employee to customer relationship in mind?" At mixdesign, we believe that designing your building, your interior and your brand together, makes for a stronger consumer experience. Additionally, we can roll your interior finishes and experience into your online and printed customer touch points at the same time with the same personality and style.
One of mixdesign's unique differentiators is our ability to help you implement solutions that include employee and guest relationship. Interior design is important to customers and employees alike. The environment provides direction, feeling and enthusiasm for your brand. When your interior design, flow, furnishings, art and the overall feeling is right, the brand experience (provided the service is great) is complete. Because we are able to understand all facets of a brand, including interior elements, we are able to produce a well-rounded brand package.
Our in-house team includes an experienced interior design and architectural division and is complimented by a great graphic design team to add spark and brand essence as well. Here is a list of the interior design capabilities as well as a sampling of our many installations below. Services include: architecture, interior design, mood boards, space planning, theming, mural work, menu design, retail/POP solutions, art packages, employee brand engagement, customer service design, sound, smell/taste, touch and delight factor.
Need we say that "nowadays" the online guest and employee experiences and relationship with your company are more important than ever? Consistency of the brand vision and personality must be seamless between all the various digital platforms. Weather your touch point is via smart phone, desktop, pda, or the actual front door, social technology is part of the story. Mixdesign has an online storytelling and technical team to create your web applications and online communications to coincide with your physical world. We can design your entire image and then launch it online and within the social media spectrum.
Mixdesign offers intellectual tools (both research and strategy related) to further enhance the brand impact on your target. These include: The Brand Audit, Three C's Process, Qualitative and Quantitative Brand Research, Analysis, Site Survey, Target Behavior Identification, Communications Planning, Brand Planning and Focus Group Learning.
Every project begins by defining the goals and mapping out a vision for the brand at hand. Typically, a client starts with a desired list of deliverables and a blank palette for which to design. But before all the exciting implementation can begin, we all need to understand the basic attributes of your brand, your target and the competitive field. After learning your company's brand goals, the mix team will collaborate with your team to determine the necessary research needed to define brand "problems" and determine the best, smartest and most efficient method to solving them. This process takes some of the objective opinion out of design and allows everyone to look at your brand elements thru a filter with insight and purpose.
Mixdesign conducts multiple workshops and services to get your process rolling and to determine the elements that are most important to accomplishing your goals. Every client starts with at least a small brand audit. It takes only a few hours and is a critical way for mixdesign to understand the state of your company and its marketing, services, communication, even its environmental needs. Because your brand is a significant investment and will likely stay with you for a long time, this is a critical part of the process. We respectfully want to learn as much as necessary to create smart solutions that matter and become tools for your team. We would not want a doctor to make a cut without looking at our medical history or a builder to build without prints or a survey of the land. Therefore, we have added this necessary step of understanding your company, vision, goals and objectives as well as its personality.