The University of Akron looked to mixdesign to help name, brand, create menus, packaging and all the launching elements to their new burger concept. This project might go down as one of our fastest rebrands, but we were up to the challenge. Just four weeks after commencement, new fall students arrived with a greeting from the quickly established and proud “Ohio Burger Company” – Go Roos!
Having worked with Mix at Purdue University and their ability to bring our iconic 1927 Pappy’s Sweet Shop to life was the catalyst for engaging them at the University of Akron. Here, Mix helped us modify a stale existing concept into a lively fresh burger concept in a college union. The change has worked; the design has helped with marketing the concept and with its credibility. Many people ask, “Is it part of a chain? and we tell them, “No, it was a concept we created.” We will work with Mix again as soon as the opportunity presents itself.Garry C. Goldberg, Director of Dining Services