The Schilling Brothers lumber company has been a recognized leader in Chicagoland home building for over 65 years, long before the big box stores arrived. Mixdesign’s job was to keep the essence of their family story and friendly, approachable service but give them the ability to elevate the brand to compete in the bold Chicagoland Builder’s market. After the rebrand, we developed their exterior remodel ideas, website, truck designs, outdoor boards and division logos before handing the tools back to their internal marketing team.
When the Schilling brothers and their marketing team approached mixdesign for a new website, the project grew from there.The opportunity to refresh the entire brand opened up and we were invited to elevate the century old company to a clean bold look. The goal was to keep the family feel but put the chain into the marketing category of the big box competitors. These goals had to happen while highlighting the elite services of the Schilling Residential Showroom, Design Team and Contractor Division. This rebrand rolled out into new web, exterior design, truck fleet, division logos and more. The result was a recognizable refresh with a economical implementation cost.Michaline Tomich, Project & Creative Director