This brand became family, so it’s truly near and dear. When founder and former Pro-Football star Jared Tomich came to mixdesign to have us name and brand his new fitness concept, he had no idea what was in-store. The mix team developed the name, look, web and interior to be a fun, approachable, family fitness center. Since that first meeting in 2007, Fuel Fitness is now seven locations strong and the former client now has mixdesign as a permanent partner (he married our owner two years after Fuel was born). Now our whole team has to work out together… That’s one way to embrace the brand!
Mixdesign has created a well-rounded brand, in Fuel Fitness, that can stand up against some of the largest and most recognizable health club and gym franchises. Mix has built Fuel from the ground up ranging from logos, to shirt designs, collateral, web and the overall environment and feel of the clubs. The mix team’s ability to work with us to develop our brand over time has been a huge relief, as we can trust them with our brand growth and needs in mind.Cindi Underwood, Fuel Fitness General Manager