Church’s Chicken teamed up with mixdesign to develop and rollout their domestic and international packaging. In addition we had the opportunity to assist with prototypes, marketing collateral, character development, HR training programs and more.
mixdesign has completed a round of packaging work for Church’s Chicken which, in the words of one of our guests ‘in a sea of white really stands out as a good package.’ It is rare that a quest complements the packaging! And this task was undertaken with a severe constraint – that the end resultant packaging needed to look significantly better, have much more color, yet cost the same. mixdesign and Micki, their CEO, undertook this challenge with alacrity, and created clever problem- solving which led to fantastic packaging – at the same price….The success of this project has led to other projects, all of which have been completed on time, within budget, and done with a creative flair that belies the short 1+ year history of the firm.Ann Stone, Chief Marketing Officer