“Let’s just do it…What the hecko!”
“Let’s just do it…What the hecko!”- Micki Tomich
If you can’t get it rolling the way you want just get it rolling, then make it the way you want.
From experience, we realize it can sometimes be difficult to fully express your brand. Your brand is your story, encompasses how you communicate with people. All too often, businesses may love what their brand does, says, or means; however, it can be difficult to put those things into words, collateral or even your website. As a company we felt this strain. As we grow, we know we need to evolve. Constant evolution and consistent brand usage help to create a loyal following.
Recently, we decided it was time to move things forward and get things rolling. Being so close to our brand, we struggled. Our heart was in the right place, yet the pieces to our story were not properly fitting. It took sometime, some stepping back to see the whole picture, and a little advice from outsiders to help guide us. Eventually, we did say “what the hecko!” and now things are moving along.
For brands struggling with similar situations, it’s important to think about the following things:
- Look from the outside in. No one likes a peeping Tom, but the eyes of an outsider are sometimes exactly what your brand needs. Get the advice from a current client, a colleague or someone that has requested your type of service before. Ask them “what most attracted you to our business? And what do you think our strength is? Our weakness?”
- Proclaim your strength but speak mostly about “What’s in it for them?” We all have heard someone that loves to hear himself/herself talk, but when it comes to a consultant or provider we also need someone that listens and relates to our problem. Make sure to talk about how you can solve their problem or fulfill their need.
- Call to action. Rather than give them all the answers, know who you consider your customer. Tell them how to reach you and always have a call to action: “Start today,” “email us @,” “learn more by.” Too often we forget to simplify the message, create curiosity and delete the items that are redundant. A strong brand is confident and simply stated.
Don’t be afraid to get things rolling, and even more have no fear in asking for help. Remember your brand is your business, and your business is your livelihood; thus, you should cherish it and hold it in high esteem.